In-Depth Beginner's Guide For Keyword Research In SEO

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One of the basic SEO tasks is Keyword research. In this blog, you will learn how to find profitable keywords you can rank for and how to find your niche.

Keyword research involves identifying the keywords and phrases that people use to search for information related to your business or website. By understanding the language and terms people use to search for information, you can optimize your website's content to appear higher in search engine results pages (SERPs) when people search for those keywords.

Keyword research should be the very first step on your SEO journey because it lays the foundation for your entire

SEO strategy. In two typical scenarios, it is especially crucial:

  • Getting to know your niche – When starting a new website, keyword research can give you an excellent overview of the subtopics that people in your niche or industry find interesting.
  • Finding new content ideas – keyword research can assist you to find the most beneficial keyword opportunities and plan your content strategy.

Where To Find Keywords For Your SEO Strategy?

There are various ways to find keywords for your SEO strategy. Here are some of the most effective methods:

  • Use Google's Autocomplete: One of the easiest ways to find keywords is by using Google's autocomplete feature. Start typing a keyword or phrase related to your business or industry, and Google will suggest related searches that people are actually using.
  • Analyze your website analytics: Look at the keywords that people are already using to find your website. This can give you insight into the keywords that are already driving traffic to your site and can help you identify new opportunities to target.
  • Use keyword research tools: There are many keyword research tools available, both free and paid. Some popular options include Google Keyword Planner, Ahrefs, SEMrush, Moz Keyword Explorer, and Ubersuggest. These tools can help you identify relevant keywords, estimate search volume and competition, and analyze your competitors' strategies.
  • Check out your competitors: Analyzing your competitors' websites and content can give you insight into the keywords they are targeting and the content that is resonating with your shared target audience. Look at their website content, meta descriptions, and title tags to see the keywords they are using.
  • Use social media: Social media platforms like Twitter, Instagram, and LinkedIn can provide valuable insights into the language and terminology your target audience is using. Search for relevant hashtags and keywords related to your industry to see what people are talking about and what questions they are asking.
  • Use customer feedback: Listening to your customers and paying attention to the language they use when describing your products or services can provide valuable keyword ideas. Look at customer reviews, feedback forms, and support tickets to see what language your customers are using.

Overall, finding the right keywords for your SEO strategy requires a combination of research, analysis, and creativity. By using a variety of methods and tools, you can identify relevant keywords that will help you drive traffic and conversions to your website.

The Essential Keyword Metrics For Keyword Research Success!

Keyword metrics are measurements used to evaluate the performance and effectiveness of keywords in search engine optimization (SEO).

Your goal is to find relevant keywords with high search volumes and low keyword difficulty – a perfect combination of the three most crucial factors of keyword research.

This principle is called The Keyword Tripod Rule and the three factors represent the three legs. The tripod will collapse, as soon as you take one of the legs.

Beginner's Guide to Keyword Search Volume for Marketers

This is the number of times a particular keyword or phrase is searched on a search engine over a period of time, usually a month. It is an important metric to consider when selecting keywords because it helps to identify keywords that have a high search volume and are relevant to your business, meaning that they are frequently searched for by your target audience. This will help ensure that your content or website is visible to a larger number of potential visitors.

Long-tail keywords vs. search volumes

Long-tail keywords refer to longer, more specific phrases that people use when searching for something online. These phrases usually contain three or more words and are more targeted to a specific niche or topic. For example, "best vegan restaurants in Los Angeles" is a long-tail keyword.

On the other hand, search volume refers to the number of times a particular keyword or phrase is searched for in each time period, usually a month. For example, "vegan restaurants" may have a higher search volume compared to "best vegan restaurants in Los Angeles" because it is a broader term.

The relationship between long-tail keywords and search volume is that long-tail keywords typically have lower search volumes but are more targeted and specific to a particular audience or niche. They are also less competitive and easier to rank for compared to broader, high-volume keywords. By using long-tail keywords in your content, you can target a specific audience and increase your chances of ranking higher in search engine results pages (SERPs) for those specific queries.

In summary, while search volume is important for understanding the popularity of a particular keyword, targeting long-tail keywords can be a more effective strategy for reaching a specific audience and improving your search engine rankings.

Keyword Difficulty: What It Is & How to Measure It

This metric measures the level of competition for a particular keyword or phrase. It is usually expressed as a percentage or score, with higher scores indicating higher competition. Knowing the keyword difficulty helps you determine whether or not you have a chance of ranking for a particular keyword.

Keeping an eye on keyword difficulty can have several benefits, including:

  • Improved keyword targeting: By understanding the difficulty of ranking for certain keywords, you can prioritize your efforts and target keywords that are more likely to yield results. This can save you time and resources in the long run.
  • Better competition analysis: Keyword difficulty can provide insights into the competitiveness of your industry and the strategies used by your competitors. By analyzing the keyword difficulty of your competitors' keywords, you can identify opportunities and gaps in your own strategy.
  • Higher search engine rankings: By targeting keywords with lower difficulty scores, you can improve your chances of ranking higher in search engine results pages (SERPs). This can lead to increased visibility, traffic, and ultimately, conversions.
  • More efficient content creation: Understanding the difficulty of ranking for certain keywords can help you create content that is more optimized and targeted. This can improve the relevance and quality of your content, leading to better engagement and conversion rates.
  • Improved ROI: By targeting keywords with lower difficulty scores, you can achieve higher rankings with less effort and investment. This can improve your return on investment (ROI) and make your marketing campaigns more cost-effective.

Keyword Relevance: The SEO Secret to Ranking Higher

Finally, the keywords you choose should be relevant to the content of your website or the topic you are writing about. It is important to choose keywords that accurately describe what you are offering or what your content is about.

Here are some benefits of keeping an eye on keyword relevance:

  • Improved organic search visibility: Search engines strive to deliver the most relevant results to their users, and keyword relevance is a key factor in determining the relevance of a webpage. By optimizing your content for relevant keywords, you can increase your chances of ranking higher in search engine results pages (SERPs).
  • Better user engagement: Relevant keywords can help attract users who are interested in your content, and keep them engaged by providing content that matches their search intent. This can lead to longer dwell times, lower bounce rates, and higher conversion rates.
  • More targeted content creation: By analyzing the relevance of keywords to your target audience, you can create content that is more tailored to their interests and needs. This can improve the quality and relevance of your content, and make it more likely to attract and engage your ideal customers.
  • Improved ad targeting: Keyword relevance is also an important factor in pay-per-click (PPC) advertising, where ads are targeted to specific keywords. By targeting relevant keywords, you can improve the click-through rates (CTRs) and conversion rates of your ads, leading to a better return on investment (ROI).
  • Better insights into user behavior: Keyword relevance can provide insights into the search behavior and intent of your target audience. By analyzing the keywords that users are using to find your content, you can gain a better understanding of their needs and interests, and tailor your marketing efforts accordingly.


A crucial component of any strategy for an online business is keyword research for SEO. Now is the time to apply the theory and dive into keyword research for your own website.