One of the basic SEO tasks is Keyword research.
In this blog, you will learn how to find profitable keywords you can rank
for and how to find your niche.
Keyword research involves identifying the
keywords and phrases that people use to search for information related to
your business or website. By understanding the language and terms people
use to search for information, you can optimize your website's content to
appear higher in search engine results pages (SERPs) when people search for
Keyword research should be the very first step
on your SEO journey because it lays the foundation for your entire
SEO strategy. In two typical scenarios, it
is especially crucial:
- Getting to know your niche – When starting a new website, keyword
research can give you an excellent overview of the subtopics that people in
your niche or industry find interesting.
- Finding new content ideas – keyword research can assist you to find
the most beneficial keyword opportunities and plan your content
Where To Find Keywords For Your SEO
There are various ways to find keywords for
your SEO strategy. Here are some of the most effective methods:
- Use Google's Autocomplete: One of the easiest ways to find keywords is
by using Google's autocomplete feature. Start typing a keyword or phrase
related to your business or industry, and Google will suggest related
searches that people are actually using.
- Analyze your website analytics: Look at the keywords that people are
already using to find your website. This can give you insight into the
keywords that are already driving traffic to your site and can help you
identify new opportunities to target.
- Use keyword research tools: There are many keyword research tools
available, both free and paid. Some popular options include Google Keyword
Planner, Ahrefs, SEMrush, Moz Keyword Explorer, and Ubersuggest. These
tools can help you identify relevant keywords, estimate search volume and
competition, and analyze your competitors' strategies.
- Check out your competitors: Analyzing your competitors' websites and
content can give you insight into the keywords they are targeting and the
content that is resonating with your shared target audience. Look at their
website content, meta descriptions, and title tags to see the keywords they
- Use social media: Social media platforms like Twitter, Instagram, and
LinkedIn can provide valuable insights into the language and terminology
your target audience is using. Search for relevant hashtags and keywords
related to your industry to see what people are talking about and what
questions they are asking.
- Use customer feedback: Listening to your customers and paying attention
to the language they use when describing your products or services can
provide valuable keyword ideas. Look at customer reviews, feedback forms,
and support tickets to see what language your customers are
Overall, finding the right keywords for your
SEO strategy requires a combination of research, analysis, and creativity.
By using a variety of methods and tools, you can identify relevant keywords
that will help you drive traffic and conversions to your website.
The Essential Keyword Metrics For
Keyword Research Success!
Keyword metrics are measurements used to
evaluate the performance and effectiveness of keywords in search engine
Your goal is to find relevant keywords with
high search volumes and low keyword difficulty – a perfect combination of
the three most crucial factors of keyword research.
This principle is called The Keyword Tripod
Rule and the three factors represent the three legs. The tripod will
collapse, as soon as you take one of the legs.
Beginner's Guide to Keyword Search
Volume for Marketers
This is the number of times a particular
keyword or phrase is searched on a search engine over a period of time,
usually a month. It is an important metric to consider when selecting
keywords because it helps to identify keywords that have a high search
volume and are relevant to your business, meaning that they are frequently
searched for by your target audience. This will help ensure that your
content or website is visible to a larger number of potential
Long-tail keywords vs. search
Long-tail keywords refer to longer, more
specific phrases that people use when searching for something online. These
phrases usually contain three or more words and are more targeted to a
specific niche or topic. For example, "best vegan restaurants in Los
Angeles" is a long-tail keyword.
On the other hand, search volume refers to the
number of times a particular keyword or phrase is searched for in each time
period, usually a month. For example, "vegan restaurants" may have a higher
search volume compared to "best vegan restaurants in Los Angeles" because
it is a broader term.
The relationship between long-tail keywords and
search volume is that long-tail keywords typically have lower search
volumes but are more targeted and specific to a particular audience or
niche. They are also less competitive and easier to rank for compared to
broader, high-volume keywords. By using long-tail keywords in your content,
you can target a specific audience and increase your chances of ranking
higher in search engine results pages (SERPs) for those specific
In summary, while search volume is important
for understanding the popularity of a particular keyword, targeting
long-tail keywords can be a more effective strategy for reaching a specific
audience and improving your search engine rankings.
Keyword Difficulty: What It Is & How
to Measure It
This metric measures the level of competition
for a particular keyword or phrase. It is usually expressed as a percentage
or score, with higher scores indicating higher competition. Knowing the
keyword difficulty helps you determine whether or not you have a chance of
ranking for a particular keyword.
Keeping an eye on keyword difficulty can
have several benefits, including:
- Improved keyword targeting: By
understanding the difficulty of ranking for certain keywords, you can
prioritize your efforts and target keywords that are more likely to yield
results. This can save you time and resources in the long run.
- Better competition analysis: Keyword difficulty can provide insights
into the competitiveness of your industry and the strategies used by your
competitors. By analyzing the keyword difficulty of your competitors'
keywords, you can identify opportunities and gaps in your own
- Higher search engine rankings: By targeting keywords with lower
difficulty scores, you can improve your chances of ranking higher in search
engine results pages (SERPs). This can lead to increased visibility,
traffic, and ultimately, conversions.
- More efficient content creation: Understanding the difficulty of
ranking for certain keywords can help you create content that is more
optimized and targeted. This can improve the relevance and quality of your
content, leading to better engagement and conversion rates.
- Improved ROI: By targeting keywords with lower difficulty scores, you
can achieve higher rankings with less effort and investment. This can
improve your return on investment (ROI) and make your marketing campaigns
Keyword Relevance: The SEO Secret to
Finally, the keywords you choose should be
relevant to the content of your website or the topic you are writing about.
It is important to choose keywords that accurately describe what you are
offering or what your content is about.
Here are some benefits of keeping an eye on
- Improved organic search visibility: Search engines strive to deliver
the most relevant results to their users, and keyword relevance is a key
factor in determining the relevance of a webpage. By optimizing your
content for relevant keywords, you can increase your chances of ranking
higher in search engine results pages (SERPs).
- Better user engagement: Relevant keywords can help attract users who
are interested in your content, and keep them engaged by providing content
that matches their search intent. This can lead to longer dwell times,
lower bounce rates, and higher conversion rates.
- More targeted content creation: By analyzing the relevance of keywords
to your target audience, you can create content that is more tailored to
their interests and needs. This can improve the quality and relevance of
your content, and make it more likely to attract and engage your ideal
- Improved ad targeting: Keyword relevance is also an important factor in
pay-per-click (PPC) advertising, where ads are targeted to specific
keywords. By targeting relevant keywords, you can improve the click-through
rates (CTRs) and conversion rates of your ads, leading to a better return
on investment (ROI).
- Better insights into user behavior: Keyword relevance can provide
insights into the search behavior and intent of your target audience. By
analyzing the keywords that users are using to find your content, you can
gain a better understanding of their needs and interests, and tailor your
marketing efforts accordingly.
A crucial component of any strategy for an
online business is keyword research for SEO. Now is the time to apply the
theory and dive into keyword research for your own website.