In this blog, we will talk about backlinks –
one of the most important aspects of search
Backlinks: Signal Of Relevance And
Authority Of Content
A backlink, also known as an inbound link, is a
link from one website to another. In other words, it is a link that is
directed toward your website from another website.
The more high-quality
backlinks your website has, the more likely it is to rank higher in
search engine results pages (SERPs) for relevant keywords.
Why Are Backlinks So
Backlinks are important in search engine
optimization (SEO) because they are considered by search engines like
Google as a signal of the relevance and importance of your website's
Backlinks are important for several reasons:
- Search engine ranking: Backlinks are considered by search
engines as a signal of the relevance and authority of a website's content.
The more high-quality backlinks a website has, the more likely it is to
rank higher in search engine results pages (SERPs) for relevant
- Referral traffic: Backlinks can also drive referral traffic to a
website. If someone clicks on a backlink to your website from another
website, they are redirected to your website, potentially increasing your
website's traffic and engagement.
- Brand building: Backlinks from reputable and authoritative
websites can help to build your brand's reputation and credibility. When
other websites link to your website, it signals to their audience that your
content is trustworthy and valuable.
- Relationship building: Building backlinks can also help to
establish relationships with other websites in your industry. This can lead
to opportunities for collaboration, partnerships, and other forms of
mutually beneficial relationships.
Evaluate The Importance of A Webpage
With Google PageRank!
Google PageRank (PR) is an algorithm used by
Google to evaluate the importance and relevance of a webpage.
PageRank works by assigning a score to each webpage, based on the number
and quality of backlinks pointing to that page. The higher the number and
quality of backlinks, the higher the PageRank score. Here is a simplified
explanation of how PageRank works:
- Google's web crawlers scan the web and collect information about each
page they visit, including the links to other pages on the web.
- Each page is assigned an initial PageRank score based on the number and
quality of links pointing to it. Pages with more high-quality links
pointing to them receive higher scores.
- As web crawlers move from page to page, they follow each link they
encounter and assign a portion of the linking page's PageRank score to the
linked page. The amount of PageRank passed along depends on the number of
links on the linking page and the PageRank score of the linking page.
- This process is repeated for all pages on the web, resulting in a
network of linked pages with varying PageRank scores.
- When a user enters a search query, Google's algorithms use a
combination of factors, including PageRank, to determine the relevance and
quality of pages to show in the search results.
The three main factors that influence
the PageRank of a page are:
Quantity and quality of external links: The
more high-quality websites that link to a page, the higher its PageRank
score is likely to be. Quality is also important, as links from more
authoritative websites are given more weight than links from less
- Internal link structure: The way a
website is internally linked can also affect its PageRank. Pages that are
well-connected within the site and have a clear hierarchy tend to have
higher PageRank scores.
- Relevance and content: The relevance of the content on a page to
the search query is also important. Pages with high-quality, relevant
content are more likely to be linked to other websites and therefore have
higher PageRank scores. Additionally, pages that are optimized for search
engines with keywords and meta tags can also improve their
Types Of Links: Numerous Categories
of Links Exist!
Various categories exist for classifying links,
and the following are the fundamental ones that you should be aware
- Internal links: These are links that connect pages within the same
website. They are important for improving website navigation, helping
search engines understand the structure of the site, and distributing link
equity throughout the site.
- External links: These are links that point to pages on other websites.
External links can help to build authority and credibility for a website,
particularly if they come from reputable and relevant sources.
- Inbound links: These are links that point to a website from other
external sources. Inbound links are an important ranking factor and can
help to improve a website's visibility in search results.
- Outbound links: These are links that point from a website to other
external sources. While outbound links do not directly improve a website's
ranking, they can help to provide context and credibility to the content on
- Nofollow links: These are links that contain the "nofollow" attribute
in the HTML code. They instruct search engines not to follow the link or
pass any link equity to the linked page. Nofollow links are often used for
paid links, user-generated content, and other types of links that may be
viewed as spammy.
- Dofollow links: These are links that do not contain the "nofollow"
attribute and allow search engines to follow the link and pass link equity
to the linked page. Dofollow links are the default type of link and are
used for most types of links in SEO.
Link Profile: An Important SEO
A link profile is a significant SEO concept
that you must be familiar with. Your rankings are directly proportional to
the quality of your link profile.
A link profile refers to the collection of all
the links that point to a particular website. It includes both internal
links (links within the same website) and external links (links from other
websites). A link profile can provide valuable information about a
website's backlink profile, including the quantity, quality, and diversity
of links, as well as the anchor text used for the links. Analyzing a
website's link profile is an important part of SEO and can help website
owners identify areas where they need to improve their
backlink profile to improve their search engine ranking.
How can a high-quality link profile
- Diverse – A healthy link profile should be varied, containing
different types of links, including both standard and nofollow links, as
well as natural anchor texts.
- Quality backlinks – A high-quality link profile is comprised of quality
backlinks obtained from websites that are relevant to your content or
Conversely, an excess of low-quality links from
spammy websites can be, at best, disregarded and, at worst, detrimental to
Improve Ranking Of The Linked Web
Page With Anchor Text
Anchor text refers to the clickable text in a
hyperlink that is used to link to another web page or resource. It is the
visible, underlined, or highlighted text that users can click on to
navigate to a different location on the web. The anchor text is often used
to describe the content of the linked page, and it can be optimized for
search engines to help improve the relevance and ranking of the linked
page. It is important to use relevant and descriptive anchor text to
provide context and improve the user experience.
Here are some of the most common
types of anchor texts:
- Exact match anchor text: This type of anchor text uses the exact
keyword or phrase that the linked page is targeting. For example, if the
linked page is about "best pizza in New York," the anchor text would be
"best pizza in New York."
- Partial match anchor text: This type of anchor text uses a variation of
the targeted keyword or phrase, rather than the exact match. For example,
"best pizza places in NYC" instead of "best pizza in New York."
- Branded anchor text: This type of anchor text uses the name of the
brand or business as the clickable text. For example, "Nike" or
- Naked anchor text: This type of anchor text uses the URL of the linked
page as the clickable text. For example, "https://www.example.com/".
- Generic anchor text: This type of anchor text uses non-specific words
or phrases, such as "click here" or "read more."
It's important to use a variety of anchor text
types in your link-building efforts to avoid over-optimization and to
signal to search engines that your links are natural and relevant.
Having multiple pages link to your website with
relevant keywords used in the anchor text can improve your search engine
rankings for those particular terms. However, it's important to note that
you shouldn't try to artificially stuff keywords into your anchor text.
Instead, it's recommended to aim for a natural balance of various types of
anchor text. Any attempt to manipulate anchor text for the purpose of
improving rankings may be identified and penalized by Google.
Attributes Of A Valuable
Not all backlinks are created equal. While some
of the differences are apparent, between internal and external links and
standard vs. nofollow links, the value of two backlinks and the amount of
link equity they pass may vary based on various other factors.
A valuable backlink typically possesses the following attributes:
- Relevance: The link should come from a website that is relevant to your
website's content and niche. For example, if you run a fitness blog, a
backlink from a health and wellness website would be more relevant than a
link from a fashion blog.
- Authority: The linking website should have a high level of authority
and trustworthiness in the eyes of search engines. Websites with high
domain authority and a good track record of quality content are more
valuable sources of backlinks.
- Traffic: The linking website should have a good amount of traffic and
visitors. A backlink from a popular website with a large audience can
generate referral traffic to your website and improve your
- Diversity: The backlinks should come from a diverse range of sources. A
natural backlink profile should consist of links from different types of
websites, such as blogs, news sites, and social media platforms.
- Anchor text: The anchor text used in the backlink should be relevant to
the linked page, and it should not be over-optimized with keywords. A
diverse mix of anchor text types, including branded and generic anchor
text, is considered more natural and valuable.
Overall, a valuable backlink is one that comes
from a trustworthy and relevant website, has the potential to drive
traffic, and contributes to a diverse and natural backlink profile.
What Are The Benefits Of Performing
Link building can be beneficial for several reasons:
- Improving search engine rankings: Backlinks from reputable and
authoritative websites can signal to search engines that your website is
also trustworthy and valuable, which can improve your search engine
- Increasing website traffic: Links from other websites can drive traffic
to your website, especially if the linking website has a relevant audience
to your own.
- Building brand awareness: Having your website linked to other websites
can increase your brand's visibility and awareness, helping you to reach
new audiences and potential customers.
- Establishing credibility and authority: When other reputable websites
link to your website, it can help establish your website as a credible and
authoritative source in your industry or niche.
However, it is important to note that
link-building should be done ethically and naturally. Artificially building
links or engaging in manipulative link schemes can lead to penalties from
search engines and harm your website's reputation.
Should You Buy Links for Your Website
It is generally not recommended to buy links as
it can be seen as a violation of search engine guidelines and can result in
penalties or a decrease in search engine rankings. It's better to focus on
creating high-quality content that naturally attracts links.
Most Common Link Building Strategies
There are numerous techniques, hacks, and tips
available for building links. Below we have covered the most common
strategies that work very well.
- Content Creation: Creating high-quality content that naturally attracts
- Guest Posting: Writing articles for other websites in exchange for a
link back to your site.
- Broken Link Building: Finding broken links on other websites and
suggesting your content as a replacement.
- Skyscraper Technique: Creating content that is better than what is
currently available and reaching out to those who have linked to the
inferior content, suggesting they link to your superior content.
- Infographics: Creating visually appealing infographics that people will
want to share and link to.
- Resource Pages: Finding websites with resource pages related to your
content and requesting that your site be added.
- Influencer Outreach: Reaching out to influencers in your industry and
requesting a link to your content.
- Social Media: Promoting your content on social media platforms to
increase visibility and attract links.
It's important to note that link-building
should always be done ethically and with the goal of providing value to
users, rather than just trying to manipulate search engine rankings.